The final concern is that case studies are time consuming. I will zero in on the ensuing works: Robert K. Yin's Case Study Research: Design and Methods (2002), Sharan B. Merriam's Qualitative Research and Case Study Applications in Education(1998), and Robert E. Stake's The Art of Case Study Research (1995). This is not an example of the work produced by our Essay Writing Service. To begin with, this research should be beneficial to business-to-business relationship marketing. In the light of this, four case study protocols are constructed  (further detail will be provided in the research design section). In order to develop theories, there are two approaches (1) deductive approach and (2) inductive approach (Bonoma, 1985). or multiple cases—what then might be labeled as a single-or a multiple-case study. Therefore, Yin (1994) suggests a semi-structured interview in which a research protocol is designed and followed by the researcher. In embedded design, the subunits of the cases study is identified and examined. Free resources to assist you with your university studies! A research design is a plan for getting from your original question or hypothesis to obtaining workable results from your research, on which you can base defensible conclusions. 1st Jan 1970 The three parts of this dissertation provide multiple perspectives on a single-case study of the ways in which the … Therefore, the research investigates the business relationships and interpersonal relationships within these business relationships around a designated case study firm. Theory determines the variables, which are investigated and measured, and the source for interpreting findings. On the other hand, the inductive approach tries to find and identify an unknown research area, which does not have a theoretical background, by observations and in-depth questioning. However, questions remain about the exact nature of the value that multi-case studies add to governance research. The interviews are between 40 to 100 minutes long (interviews are planned to be approximately 60 minutes). Yin (1994) also states that these research strategies should not be assigned as exploratory, explanatory or descriptive purposes in nature. The ASP is a SME. Case study typologies 6 1. Embedded and holistic case studies — unit of analysis is key Multiple case typologies: can be seen as more robust than individual case studies . The themes are derived from the conceptual framework. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. This research is exploratory in nature. study, with a particular emphasis on tradeoffs related to using different single case study designs. If you need assistance with writing your essay, our professional essay writing service is here to help! Relative to their single-case counterparts, multiple-case studies add observations for study, without taking the research design into more quantitative terrain. Therefore, multiple case studies are more appropriate for external validity (Yin, 1994). Therefore, the interviews are semi-structured and open-ended. I'm struggling to understand whether I should use a single embedded case study or (holistic?) As it has been stated, realism is a type of inductive approaches with some deductive features. Furthermore, it is very substantial to conduct interviews with key informants in the case study firms (Harris, O’Malley and Patterson, 2003). Secondly, the source of the views and the informants are masked throughout the research. Thirdly, single case study can be used to research a phenomenon that cannot be observable or inaccessible. According to Easterby-Smith et al. Furthermore, “how” and “why” questions are explanatory in nature and are applicable in the histories, case studies or experiments (Yin, 1994). However, all of the five research strategies can be used in an exploratory study (Yin, 1994). The goal of the study was to identify elements of strategic planning processes that meet the unique Multiple case studies have certain advantages with respect to the single case studies. The researcher has responsibility to hide counterparts’ views, comments and thoughts from respective counterparts during semi-structured interviews. Thirdly, the knowledge is created through conversations which are about descriptions, narrations of cognitive notions, daily events and experiences. Interviews’ ability to uncover and explore the insight of complex phenomena is based on interviews’ seven features of knowledge: (1) knowledge as produced, (2) knowledge as relational, (3)knowledge as conversational, (4)knowledge as contextual, (5)knowledge as linguistic, (6)knowledge as narrative, (7)knowledge as pragmatic (Kvale and Brinkmann, 2009). However, conducting a successful case study is hard to achieve. However, it is a fact that some strategies have certain advantages in different research purposes. B. Yin (1994) offers three tactics to overcome the possible problems. Moreover, the results of case study research are in big quantities that it is hard to conduct and analyse. Yin (1994, pp.4) suggests that three conditions for determining the research strategy: (1) the type of the research question, (2) the extent of control an investigator has over actual behavioural events and (3) the degree of focus on contemporary as opposed to historical events. According to Yin (1994), this criticism about the single case study has a basis; however, same problem is evident for other research methods such as single experiment. The aim of the case study research is to improve and analytically generalise theories. In this sense, realism seems to be appropriate for the case study research in this dissertation’s area of enquiry. In this sense, the interviews are semi-structured. Therefore, realism cannot be stated as a pure deductive or inductive paradigm. Surveys and experiments are based on statistical generalization. Yin (1994)’s approach to case study research tries to expel the main concerns and minimize biases. Multiple-Case Designs If the same study contains more than a single case, it is a multiple-case design Advantages Evidence is considered more compelling Overall study is therefore regarded as more robust Disadvantages Rationale for single-case designs usually cannot be satisfied by multiple cases Can require extensive resources and time Three interviewers from supplier side and three interviewers from buyer side agree to take part in this research. In-depth interviews are direct personal interviews in order to discover new issues and insights (Malhotra and Birks, 2007). Case study approach consists of eight in-depth interviews with respondents. There are several strategies to conduct social science research. Therefore, realism does not have the disadvantage of positivism, which thoroughly depends on observable data, and critical theory and constructivism, which are incommensurable (Perry, 1998). Take a deep dive into Holistic Design with our course Design Thinking: The Beginner’s Guide . Talent. Volem detectar el talent per posar-lo a disposició del Barça. Holistic multiple case study design rating, research paper sample for civil engineering, alice in wonderland character analysis essay. This study attempts to answer when to write a single case study and when to write a multiple case study. Case study research seems to be appropriate for this research enquiry because relation marketing, especially interpersonal relationships in Turkish manufacturing context, is existing and pre-paradigmatic real-life phenomenon which should be investigated in real-life context (Lindgreen, 2001). Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Needed due to resource and time constraints of an after SCHOOL PROGRAM to ADDRESS the ACHIEVEMENT GAP you with university... 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